Fraud Prevention Pitchman Becomes ID Theft Victim

22. May 2008 by admin.

Here’s the article at CNN.com http://www.cnn.com/2008/CRIME/05/22/lifelock.flap.ap/index.html?eref=ib_topstories

The real story here isn’t that Todd Davis screwed up giving out his social security number and criminals trying to profit from it, nor is it a story about LifeLock working or not. The real story here is that Todd Davis created a fortune and a good company with an idea that really worked and some fantastic marketing. It was only a matter of time before the attorneys came seeking a part of his fortune through a frivolous lawsuit.

The real story here is about the aptly named attorney David Paris.  He’s formed a cadre of suers I’ll call “Parisites” that want a portion of Todd Davis’s earnings. A great moral and lesson for everyman seeking his fortune in our country. When I learned how to write a Business Plan there was encouragement to be critical and ask the question “What could go wrong” so we could be prepared. The new element in a successful business plan shouldn’t be in what areas could there be liability but in addition, if we’re successful the parasites will come and what do we do with the money reserved for legal defense. Fast fortunes bring fast lawsuits.

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